Mulher em Forma

Two smartphones display a fitness app UI with a sleek, modern design. The interface features personalized stats, gamification elements, and intuitive navigation. Soft gradients, clean typography, and accessible icons enhance the user experience
A digital presentation slide with the title 'The need' and text about the 'Mulher em Forma' platform, discussing its goal to provide a complete experience and engagement for women seeking health, weight loss, and well-being, including a task section with updates and focus areas.
Text with words: Woman, Fitness, Health, Exercise, Training, Yoga.
Infographic outlining key aspects of fitness progress tracking, including difficulty tracking, personalized plans, engagement challenges, community support, performance metrics, and analytics hub, with numbered sections and connecting lines.
A detailed infographic with text about OKRs and KPIs, including sections titled Increase User Engagement and Retention, Improve Trainer Effectiveness and Satisfaction, and Optimize Health and Fitness Outcomes for Users, with numbered points and strategies.
A logo design featuring a black bird silhouette enclosed in a circle, with the word 'Branding' written in black text to the left.
Series of five logo designs for mulher em forma featuring purple bird silhouette against various background colors and styles.
A typography guide explaining different font styles, including 'Poppins' in regular, medium, and bold weights, with sample page numbers and descriptive text about its design origins.
Color palette chart showing various colors and their hex codes, including purple (#872A80), yellow (#FFDD69), orange (#AF5920), gradient (#EF7929), gray shades, black, and white, with descriptions for each.
Google Material Icons display with various gray icons in different styles on a white background, accompanied by explanatory text about icon design and usage.
Close-up of a gray desk with the word "Research" printed repeatedly along the edge in white letters, interspersed with small yellow dots.
Overview of user personas focused on health, wellness, and fitness challenges, including profiles of Juliana Medeiros and Renata Oliveira with descriptions of their needs and pain points, presented in a professional infographic style.
Screenshots of two profiles in a digital empathy map. The first profile is of Juliana Medeiros, showing her photo and quotes about her thoughts, sayings, actions, and feelings. The second profile is of Renata Oliveira, also including her photo and insights on her thoughts, sayings, actions, and feelings.
Mobile app interface in Portuguese showing fitness training progress, with motivational messages and icons indicating different workout milestones.
A woman in sportswear assisting a senior woman on exercise equipment in a gym.
A SWOT analysis chart with four quadrants labeled Strength, Weakness, Opportunities, and Threat, showing detailed points under each category.
A digital presentation slide titled 'Benchmarking' with sections discussing ease of use, information hierarchy, target audience, and selected apps. It includes a highlighted box labeled 'Selection criteria' with descriptive text, and icons representing Nike training, sweat, WE Burn, and home training.
A digital dashboard displaying a list of jobs to be done, such as monitoring training progress, health metrics, and meal plans, along with visual graphs of weekly calorie burn and activity
Three women sitting on an outdoor concrete surface, wearing yellow workout outfits, stretching, with water bottles nearby. One water bottle has the text "BOWED WATER IS BETTER." The women are stretching their legs towards each other.
Screenshots of a mobile app interface, showing fitness and nutrition features, with navigation tabs at the bottom including Feed, Training, Home, Notifications, and More, and various screens displaying workout and recipe information.
A series of mobile app screens demonstrating a user registration and password recovery process in Portuguese, with options to sign in via Facebook or Google, and fields for entering personal information, with a header labeled 'Login, SignUp'.
Four smartphones displaying a fitness app, featuring images of women exercising, with Portuguese text about health and motivation, and purple buttons for login and account creation.
A mockup of a fitness app's home screen displayed on a smartphone and a computer screen. The app interface shows workout videos, nutritional info, and exercise challenges, with a navigation menu at the bottom and a welcoming message for the user.
Mobile app feedback survey screens displaying questions about user experience, with emoji and star rating options, and a smartphone showing the app interface on a light blue background with abstract shapes.
Screenshots of a mobile app interface displaying notifications, account settings, and user profile options in Portuguese with various screens showing notification preferences, user data, privacy settings, and post creation.
Screenshots of a mobile app in Portuguese focusing on fitness achievement tracking, including menu navigation, weekly exercise summaries, achievement badges, and progress charts.
Collection of mobile app screens displaying workout plans, progress tracking, and fitness challenges in Portuguese and English, with colorful icons and interface elements.
Screenshots of a mobile diet and recipe app interface. The first screen shows the app's main page with a pink and purple theme, featuring a recipe for fit ice cream with an image of dark chocolate cake with strawberries, and navigation menu at the bottom. The second screen displays a list of recipe categories including sandwiches, low carb, high protein, and Easter specials. The third screen presents a detailed view of a berry ice cream recipe with ingredients, preparation mode, and social sharing options.
Collection of mobile app screens showcasing social media and community features, including group management, messaging, photo sharing, and fitness tracking.
Graphic with three icons: a phone, sparkles, and a chat bubble, followed by text that says, 'and muuuch more (want to see more UI screens? get in contact :)'
A detailed infographic showing quarterly results and performance metrics, with icons representing downloads, cost, profit, mobile usage, players, and time, along with statistical figures and progress indicators.
Slide titled 'Takeaways' displaying six numbered points summarizing challenges and strategies, such as platform navigation, mobile optimization, gamification, content personalization, analytics, and support services.
A digital presentation slide titled 'Next Steps' outlining various strategies. The slide features icons and text describing actions like enhanced gamification, increased usability testing, monthly data collection, SEO campaign integration, promotional dynamics, brand store design, and other strategic initiatives.
A digital thank you card with the message 'THANK YOU!' in large black letters, and 'LET'S TALK ABOUT YOUR PROJECT!' in smaller gray letters below. Contact information for Bárbara de Lima, a product designer, including email, website, and links, is displayed on the right side.