work

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work 〰️

Beplus logo with a stylized play button icon on a gradient blue background.
Logo of Honest Digital with blue background and white text

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Colorful gradient background with the logo and text for 'mulheremforma' at the bottom
Beige background with 'goodysac' logo in white at the bottom, consisting of a stylized bag icon and the text 'goodysac'.

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Logo for Chuki with a stylized white cartoon panda face and leaf on a bright orange background.
Orange background with a white logo of a bookshelf and the words 'Good Monster' in white text.

NDA

A black background with a white outline of a hand making a peace sign. Below the hand, the word "vbet" is written in lowercase white letters.

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BRANDING

Illustration of a hand making a peace sign with the letters 'V' and 'B' beneath it, set against a dark textured background.

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UX / UI

Logo for InLoco Safety Solutions, featuring a stylized globe with horizontal lines and a location pin shape, with blue, green, and white colors, alongside the company name in dark blue text.

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Blue cover with the logo and text 'ATOMOS' and 'Product Design Leadership Case'.
Blue gradient background with the PlayPix logo and text in the center.

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Red background with white logo and text reading 'digital bets'

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Purple gradient background with the Dupoc logo and name in white in the center.

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Green background with a logo featuring two triangles and the word 'betando'

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Blue cover with white text and arrow icon that reads 'Diário do Direito'.
Logo of Itaú BBA bank with orange background and white text.

password protected

Text on light green background reading "Flô!" in bold, black letters.
Orange background with a white paw print logo above the word "patinhas" in white text.
Logo for Nest App with a purple geometric icon above the word 'Nest' in white text and 'App' written underneath.
The screen shows the logo and text for Nest Dashboard with a neon purple geometric icon above the word "Nest" on a dark background.
GEMINI logo with a geometric purple and blue icon and white text on a dark background.
Blue background with Domino's logo, featuring red, white, and blue domino tiles, and the word 'Domino's' in white text.
Purple background with white logo and text reading "Arcane Alchemy."
Logo of Debussy Food Lab featuring a stylized abstract butterfly or flower with the name 'Debussy Food Lab' in italicized text.
Logo of InfoJobs with blue text and an orange curved line below the name.

Medium / UX Collective

A screenshot of a website in Portuguese discussing organized/humanized UX design, with a portion of a mobile device displaying an article.
Web page about career transition with a smartphone screen displaying an article and a cartoon character from a movie.
Screenshot of an article titled "Config 2023 Recap: Destaques do Evento de Design do Ano" featuring a mobile phone displaying the article, with the author's name Bárbara de Lima, a profile picture, and publication date August 10, 2023.
Digital marketing article on a website with a smartphone displaying the article's webpage, titled 'O guia para reuniões menos chatas — e mais eficientes,' with a photo of a woman and a post date of September 12, 2023.

Resources / Community sharing

Dark themed webpage showcasing a design critique template in Portuguese (PT-BR). The page features a large heading, navigation menu, and preview of the template interface.
Dark background with white text and a partial digital screen display. The text reads: 'Friends of Figma Porto Alegre / Chapter mentor' and directs to view the group. The digital display shows a community group named 'Porto Alegre' in Latin America, with icons for social media, a join button, and volume of members. The display also includes a message in Portuguese inviting community interaction and networking in Porto Alegre, Brazil.
A promotional graphic showcasing a complete design process with a dark background. It features a partially visible tablet display of a design template titled "Processo de Design Completo" and text indicating to view material, with the logo of a design platform at the top left.
Event announcement for Friends of Figma Porto Alegre / Welcome Event, featuring a smartphone screen with event details and a black background.

what I do

strategy

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leadership

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planning

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strategy - leadership - planning -

product strategy

analysis of business objectives, user needs, and market trends to create a product vision. Incrementing and organizing the backlog, prioritizing, and tactical team management. We map OKRs, KPIs, and metrics for the team.

business intelligence combined with design management is a key differentiator in integrated and well-documented teams.

ux design

linking business strategy to research, we plan the iteration flow with clients, focusing on versioning, testing, and continuous improvement. Together, we develop complete flows, structured backlogs, personas, journeys, testing, and planning. Collaborating with developers and product managers, we manage designers to ensure that the design meets user requirements and business objectives.

artificial intelligence / xr /ar expert

collaboration with developers and data scientists to design interfaces that leverage technology updates while ensuring the user experience remains intuitive, engaging, and accessible. by integrating artificial intelligence into the design processes, we can:

- create automated documentation and manually review and enhance it

- establish solid processes and automate mechanical tasks

- create images, videos, and materials using the latest AI technologies on the market

ui design

creation of wireframes, visual elements, components, complete Design Systems, user flows, and prototypes that define the user journey and product information architecture. Ensuring that the design is consistent with the brand identity and accessible to all users.

ux research

conducting user research and usability testing to understand user behavior and preferences. Using tools such as surveys, interviews, and A/B testing to collect data and insights that inform design decisions. The goal of UX research is to identify pain points for users and opportunities to enhance the user experience.

accessibility expertise

ensuring that the product is usable by everyone, regardless of their abilities or contexts. conducting design QAs to identify bugs such as low contrast, lack of alternative text, or confusing navigation architecture. Focus on the Web Content Accessibility Guidelines (WCAG).

A black cat is reaching out and touching a laptop keyboard with one paw in a home kitchen setting.

Metodologias

Fonte da imagem aqui.

A colorful infographic showing six steps of a process: Empathize, Define, Ideate, Prototype, Test, Implement. Each step has an icon and a different color. The steps are arranged in a horizontal flow over three phases: Understand, Explore, Materialize.
A colorful infographic showing six steps of a process: Empathize, Define, Ideate, Prototype, Test, Implement. Each step has an icon and a different color. The steps are arranged in a horizontal flow over three phases: Understand, Explore, Materialize.

Design Thinking by IDEO

o design thinking é uma metodologia de resolução de problemas que envolve uma abordagem centrada no ser humano para a inovação. Foi desenvolvido pela consultoria de design IDEO e, desde então, tornou-se uma abordagem popular para designers, engenheiros e outros profissionais que buscam resolver problemas complexos.

para evitar tornar este artigo tedioso, sinta-se à vontade para agendar uma conversa comigo para que eu possa explicar detalhadamente essa metodologia. Se preferir aprender mais sobre o tópico antecipadamente, incluí este link para fácil acesso ao conteúdo!

PS.: P.S.: Claro, eu conduzo também o Lean UX!

Fonte da imagem aqui.

A detailed diagram illustrating a project development process, divided into phases: Discovery, Definition, Development, Distribution, and Retro, with flowcharts, milestones, and annotations showing activities, insights, and feedback loops.

Tripple Diamond by zendesk

o método Triple Diamond é uma estrutura de resolução de problemas desenvolvida pela empresa de software de atendimento ao cliente, Zendesk. O framework foi projetado para auxiliar equipes na resolução de problemas complexos, dividindo-os em estágios gerenciáveis e promovendo uma abordagem centrada no usuário para a resolução de problemas..

para evitar tornar este artigo tedioso, sinta-se à vontade para agendar uma conversa comigo para que eu possa explicar detalhadamente essa metodologia. Se preferir aprender mais sobre o tópico antecipadamente, incluí este link para fácil acesso ao conteúdo!

P.S.: Claro, eu também conduzo o Double Diamond!

Frequently Asked Questions

  • Yes. I work as a freelance UX and Product Designer, supporting companies and product teams across different stages of digital product development. Depending on the project, I can contribute to UX strategy, research, user flows, wireframes, prototypes, UI design, Design Systems, accessibility, product discovery, and validation.

  • My freelance UX services include UX strategy, UX research, UX/UI design, information architecture, user flows, wireframing, prototyping, usability testing, accessibility reviews, Design Systems, product discovery, and UX documentation. I can work on a specific product challenge or support a broader product design initiative.

  • Yes. I can collaborate directly with existing designers, Product Managers, developers, stakeholders, and multidisciplinary teams. My work can be integrated into an established product process, helping with discovery, design, documentation, validation, Design Systems, accessibility, and design QA.

  • Yes. I am based in Brazil and work remotely on digital products, collaborating with teams through tools such as Figma and other product, communication, and documentation platforms. Remote collaboration can include design work, workshops, stakeholder meetings, design reviews, handoffs, and cross-functional product discussions.

  • Yes. A large part of Product Design involves improving products that already exist. I can analyze current experiences, identify usability and accessibility issues, review user flows, propose improvements, redesign features, evolve interfaces, improve Design Systems, and help teams prioritize UX opportunities.

  • Yes. A UX review can identify problems related to usability, information architecture, interaction patterns, consistency, accessibility, user flows, content hierarchy, and interface design. The findings can then be translated into prioritized recommendations and actionable design improvements.

  • Yes. My freelance work can include high-fidelity UI design, responsive interfaces, reusable components, documentation, and complete or evolving Design Systems. I also consider consistency, scalability, accessibility, brand identity, and developer handoff when designing interfaces.

  • Yes. I can work with confidential information and projects under NDA when required. Some projects in my portfolio are already protected because of confidentiality agreements, so sensitive product, business, and user information can be handled privately.